Lanzarote has something different

Lanzarote has something different that goes beyond what can be found in any sun and beach destination. An island where nature and art go hand in hand, a place where its people feel and live the commitment and pride of belonging to it, where the food tastes of the sea and the countryside, an island whose essence leaves a mark . Welcome to the Lanzarote Effect.


The Digital Tourism Channel is a set of technological solutions that seek to improve the tourist experience. To do this, information from various sources is addressed through cognitive abilities: user inquiries and interests, published opinions, geolocation. The objective is to provide a dynamic travel plan, which is nourished by real-time information on the context in which the tourist is located, from the destination's catalog of tourist assets, as well as information on the island's sustainability performance.

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